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THE STUDIO / BARCELONA
Film first. Technology second.
THE MOON IS OPEN is an AI and hybrid commercial production company based in Barcelona, Spain. We produce cinematic commercials for advertising and communications agencies and brands, combining generative AI with live-action experience, from concept development to final delivery.
The tool changes. The standard stays.
Generative AI opens up new ways to build scenes, explore visual worlds, and refine a film. Direction, editing, sound, and a clear point of view give those images purpose. We choose the tools around the idea and hold the result to the standards of filmmaking. The technology evolves. The commitment to craft stays.
Why we exist.
AI production deserves the standards of cinema. Our background in film production shapes every decision: performance, continuity, editing, and sound receive the same care as the image. The tools are new. The craft is timeless.
From brief to final delivery.
01
Preproduction
Scripts, visual references, look development, storyboards, and animatics. We define the film before generating it, so you can review the creative direction and make key decisions before production begins.
02
AI generation
We build images and motion with generative AI, integrating live action when it serves the film. Every shot is judged on the idea, visual consistency, and the standard of craft it needs to meet.
03
Direction
Performance, pacing, continuity, and camera language. We direct each shot with the same attention as a live-action production, with creative reviews throughout the process.
04
Postproduction & delivery
Editing, VFX, color grading, sound design, and mixing, coordinated through one production partner. Final films and cutdowns are prepared for the campaign’s agreed formats, from cinema and TV to digital and social.
Who we work with.
Agencies — Your concept, fully realized.
Bring us your concept. We handle preproduction, AI generation, direction, and postproduction, keeping the creative intent clear from the first storyboard to final delivery.
Brands — Your story, made cinematic.
Explore locations, eras, and moments that would be difficult to capture in a traditional shoot. AI and hybrid production give you more control over the visual world, with the flexibility to refine the film and adapt the campaign as it develops.
Production companies — When the brief goes beyond the shoot.
We join your team as an AI and hybrid production partner for sequences that are difficult or impractical to shoot, shaping generated footage to fit the film’s visual language.
The studio.
THE MOON IS OPEN is led by a director-producer working in film and advertising since 2016. Each project brings together the editors, colorists, sound designers, and VFX artists it needs, with consistent creative leadership from the first storyboard to the final mix.
Built around the story.
We partner with agencies, creative directors, brand teams, and production companies to turn ambitious briefs into carefully crafted films. Every project starts with the idea, the audience, and what the brand needs to communicate.